Plum 5% Niacinamide & Rice Water Brightening Face Serum
- Aqua
- Solvent base
- Glycerin
- Humectant for hydration
- Niacinamide (5%)
- Brightening and barrier-support active
- Propanediol
- Solvent and penetration enhancer
- Lysine
- Amino acid, skin conditioning
- Histidine
- Amino acid, humectant
- Arginine
- Amino acid, skin conditioning
- Aspartic Acid
- Amino acid, skin conditioning
- Threonine
- Amino acid, skin conditioning
- Serine
- Amino acid, humectant
- Glutamic Acid
- Amino acid, skin conditioning
- Proline
- Amino acid, skin conditioning
- Glycine
- Amino acid, skin conditioning
- Alanine
- Amino acid, humectant
- Valine
- Amino acid, skin conditioning
- Methionine
- Amino acid, skin conditioning
- Isoleucine
- Amino acid, skin conditioning
- Leucine
- Amino acid, skin conditioning
- Tyrosine
- Amino acid, skin conditioning
- Phenylalanine
- Amino acid, skin conditioning
- Cysteine
- Amino acid, antioxidant-support
- Oryza Sativa (Rice) Extract
- Soothing, conditioning botanical
- Pentylene Glycol
- Humectant and solvent
- Rosa Damascena (Rose) Flower Water
- Botanical water, masking
Aqua, Glycerin, Niacinamide (5%), Propanediol, Lysine, Histidine, Arginine, Aspartic Acid, Threonine, Serine, Glutamic Acid, Proline, Glycine, Alanine, Valine, Methionine, Isoleucine, Leucine, Tyrosine, Phenylalanine, Cysteine, Oryza Sativa (Rice) Extract, Pentylene Glycol, Rosa Damascena (Rose) Flower Water, Ethoxydiglycol, Cucumis Sativus (Cucumber) Extract, Sodium PCA, Diglycerin, Urea, Hydrolyzed Rice Protein, Sorbitol, PCA, Allantoin, Lactic Acid, Methyl Gluceth-20, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Cyclodextrin, Xanthan Gum, Hydroxyethylcellulose, Sodium Gluconate
Is Plum 5% Niacinamide & Rice Water Brightening Face Serum worth it?
Plum 5% Niacinamide & Rice Water Brightening Face Serum scores 4.0 out of 5.0 for efficacy (Strong) and 4.4 out of 5.0 for safety (Safe) on DemythSkin's independent ingredient analysis. This is a solid, no-nonsense niacinamide serum with great hydration support but limited true brightening firepower beyond that 5% niacinamide. The efficacy hinges on a correctly dosed 5% niacinamide sitting high in the I
What are the key active ingredients in Plum 5% Niacinamide & Rice Water Brightening Face Serum?
Plum 5% Niacinamide & Rice Water Brightening Face Serum contains no gold-standard actives — its formula is built on supporting and base ingredients rather than clinically transformative actives.
Does Plum 5% Niacinamide & Rice Water Brightening Face Serum contain fragrance or known irritants?
DemythSkin flags these ingredients in Plum 5% Niacinamide & Rice Water Brightening Face Serum as potential irritants: Tyrosine.
How is Plum 5% Niacinamide & Rice Water Brightening Face Serum scored?
DemythSkin grades every product on two independent axes: efficacy (whether the ingredients have clinical evidence of working) and safety (irritation and sensitisation risk). Ingredients are classified S through D against a database of over 3,000 compounds. No brand pays for a score.
Analysis last updated: 2026-07-29. DemythSkin is an independent ingredient analyzer. Scores are computed by a deterministic rubric from published clinical evidence — no brand pays for a score.