Plum 1% Salicylic Acid Clearly Gentle Gel Face Wash with Blueberry — Efficacy 4.3/5.0, Safety 4.3/5.0 | DemythSkin
++++
[ DemythSkin Verdict ]
Plum 1% Salicylic Acid Clearly Gentle Gel Face Wash with Blueberry
Plum

Plum 1% Salicylic Acid Clearly Gentle Gel Face Wash with Blueberry

CleanserCleansing
Efficacy
Strong
4.3 / 5.0
Safety
Safe
4.3 / 5.0
System Verdict
This is a well-built BHA acne cleanser that does its job without wrecking your barrier, but it’s still just a cleanser—don’t expect it to replace a leave-on treatment. Efficacy is driven by 1% salicylic acid high in the list plus a gentle amino-acid surfactant system and multiple humectants, which together can provide meaningful on-contact keratolytic and anti-acne action in a non-stripping base; fruit extracts here are mostly marketing-level AHA sources in a rinse-off format and will not add much real exfoliation.
Active Ingredients Detected
S Tier: Gold StandardsHigh Clinical Proof | Skin-Transformative
Salicylic Acid
A Tier: Good BasicsProven Results
GlycerinAloe Barbadensis Leaf JuiceBetaineXylitolSorbitolPanthenol
B Tier: Supporting IngredientsPromising Ingredients
Disodium CocoamphodiacetatePEG-7 Glyceryl Cocoate
C Tier: Marketing IdolsHype | Limited or Weak Data
Vaccinium Myrtillus (Blueberry) Fruit ExtractSaccharum Officinarum (Sugarcane) ExtractAcer Saccharum (Sugar Maple) Extract
D Tier: Potential IrritantsBe Cautious
Citrus Aurantium Dulcis (Orange) Fruit ExtractCitrus Limon (Lemon) Fruit ExtractFragrance
What Each Ingredient Does
Aqua
Solvent, formula base
Cocamidopropyl Betaine
Amphoteric surfactant, foam booster
Disodium Cocoyl Glutamate
Gentle amino acid surfactant
Glycerin
Humectant, water-binding agent
Sodium Lauroyl Sarcosinate
Anionic surfactant, cleansing agent
Aloe Barbadensis Leaf Juice
Soothing, hydrating plant extract
Betaine
Humectant, osmoprotective agent
Disodium Cocoamphodiacetate
Mild amphoteric surfactant
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Gel-forming thickener, stabilizer
Salicylic Acid
BHA exfoliant, anti-acne agent
Xylitol
Humectant, sugar alcohol moisturizer
Sorbitol
Humectant, texture enhancer
Vaccinium Myrtillus (Blueberry) Fruit Extract
Botanical extract, antioxidant marketing
Saccharum Officinarum (Sugarcane) Extract
Fruit extract, AHA-source marketing
Citrus Aurantium Dulcis (Orange) Fruit Extract
Fruit extract, AHA-source marketing
Citrus Limon (Lemon) Fruit Extract
Fruit extract, AHA-source marketing
Acer Saccharum (Sugar Maple) Extract
Fruit extract, AHA-source marketing
PEG-7 Glyceryl Cocoate
Mild surfactant, cleansing emollient
Sodium Lactate
Humectant, buffering agent
Sodium Hydroxide
pH adjuster, neutralizing base
Phenoxyethanol
Preservative, antimicrobial
Ethylhexylglycerin
Preservative booster, humectant
Fragrance
Adds scent to formula
Panthenol
Humectant, soothing pro-vitamin B5
Full Ingredient List (INCI)

Aqua, Cocamidopropyl Betaine, Disodium Cocoyl Glutamate, Glycerin, Sodium Lauroyl Sarcosinate, Aloe Barbadensis Leaf Juice, Betaine, Disodium Cocoamphodiacetate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Salicylic Acid, Xylitol, Sorbitol, Vaccinium Myrtillus (Blueberry) Fruit Extract, Saccharum Officinarum (Sugarcane) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Acer Saccharum (Sugar Maple) Extract, PEG-7 Glyceryl Cocoate, Sodium Lactate, Sodium Hydroxide, Phenoxyethanol, Ethylhexylglycerin, Fragrance, Panthenol, Sodium Gluconate.

Frequently Asked

Is Plum 1% Salicylic Acid Clearly Gentle Gel Face Wash with Blueberry worth it?

Plum 1% Salicylic Acid Clearly Gentle Gel Face Wash with Blueberry scores 4.3 out of 5.0 for efficacy (Strong) and 4.3 out of 5.0 for safety (Safe) on DemythSkin's independent ingredient analysis. This is a well-built BHA acne cleanser that does its job without wrecking your barrier, but it’s still just a cleanser—don’t expect it to replace a leave-on treatment. Efficacy is driven by 1% salicylic acid high in the

What are the key active ingredients in Plum 1% Salicylic Acid Clearly Gentle Gel Face Wash with Blueberry?

Plum 1% Salicylic Acid Clearly Gentle Gel Face Wash with Blueberry contains these gold-standard actives with strong clinical evidence: Salicylic Acid.

Does Plum 1% Salicylic Acid Clearly Gentle Gel Face Wash with Blueberry contain fragrance or known irritants?

DemythSkin flags these ingredients in Plum 1% Salicylic Acid Clearly Gentle Gel Face Wash with Blueberry as potential irritants: Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Fragrance. This product does contain fragrance.

How is Plum 1% Salicylic Acid Clearly Gentle Gel Face Wash with Blueberry scored?

DemythSkin grades every product on two independent axes: efficacy (whether the ingredients have clinical evidence of working) and safety (irritation and sensitisation risk). Ingredients are classified S through D against a database of over 3,000 compounds. No brand pays for a score.

Analyze on DemythSkin

Analysis last updated: 2026-08-05. DemythSkin is an independent ingredient analyzer. Scores are computed by a deterministic rubric from published clinical evidence — no brand pays for a score.