Dupes / Serums / Plum 5% Niacinamide Face Serum With Rice Water

[ DUPE_FINDER · 335 SERUMS COMPARED ]

Plum 5% Niacinamide Face Serum With Rice Water dupes: 3 serums with the closest formula

We compared Plum 5% Niacinamide Face Serum With Rice Water's full ingredient list with every serum in the DemythSkin database, weighting the ingredients that do the work (Niacinamide (5%), Lysine and Histidine) far above fillers. These are the closest matches, each with its own efficacy and safety score.

Plum 5% Niacinamide Face Serum With Rice Water
THE ORIGINAL
Plum
5% Niacinamide Face Serum With Rice Water
Does it work?
4.1/ 5.0
4.1Effective
Is it safe?
4.7/ 5.0
4.7Very Gentle
Lowest price we have$14.99
46%FORMULA
MATCH
AESTURA Atobarrier 365 Hydro Essence
CLOSEST DUPE
AESTURA
Atobarrier 365 Hydro Essence
Does it work?
4.3/ 5.0
4.3Effective
Is it safe?
4.8/ 5.0
4.8Very Gentle
Lowest price we have—

Shares Lysine, Histidine, Threonine and Serine. Ingredient lists don't state amounts, so strengths may differ.

[ 01 · FORMULA_SIDE_BY_SIDE ]

What does the work in each formula

Every ingredient graded on the same S to D scale the scanner uses. Solid chips are in both products; dashed chips are in only one.

Plum 5% Niacinamide Face Serum With Rice Water
AESTURA Atobarrier 365 Hydro Essence
Doing the work · 27 and 34 ingredients
SGold StandardsHigh clinical proof
Plum 5% Niacinamide Face Serum With Rice WaterNone detected
AESTURA Atobarrier 365 Hydro EssenceNone detected
AReliableProven results
Plum 5% Niacinamide Face Serum With Rice WaterNiacinamide (5%)LysineHistidineThreonineSerineProlineGlycineAlanineValineIsoleucinePhenylalanineSodium PCADiglycerinUreaSorbitolAllantoin
AESTURA Atobarrier 365 Hydro EssenceSqualaneGlycineUreaSerineTocopherolAlanineLysinePhenylalanineProlineThreonineValineIsoleucineCholesterolHistidineAcetyl Glucosamine
BPotentDeveloping evidence
Plum 5% Niacinamide Face Serum With Rice WaterAspartic AcidGlutamic AcidMethionineLeucineCysteineEthoxydiglycolHydrolyzed Rice ProteinPCAMethyl Gluceth-20HydroxyacetophenoneCyclodextrin
AESTURA Atobarrier 365 Hydro EssenceGlyceryl CaprylateNatto GumHydroxypropyl Bispalmitamide MeaMannitolPcaGlucoseSodium GlycerophosphateGlutamic AcidAcrylates/Ammonium Methacrylate CopolymerPotassium Magnesium AspartateAspartic AcidLeucineSodium ChlorideCalcium GluconateMagnesium GluconateCreatineUric AcidCysteineMethionine
Not doing the work · 3 and 1 ingredients
COverhyped / MarketingHype · limited data
Plum 5% Niacinamide Face Serum With Rice WaterOryza Sativa (Rice) ExtractCucumis Sativus (Cucumber) Extract
AESTURA Atobarrier 365 Hydro EssenceNone detected
DDocumented irritantsEvidence-backed flag
Plum 5% Niacinamide Face Serum With Rice WaterTyrosine
AESTURA Atobarrier 365 Hydro EssenceTyrosine
FORMULATION BASE (12 · 14)3 shared ⌄
Plum 5% Niacinamide Face Serum With Rice WaterAquaGlycerinPropanediolArgininePentylene GlycolRosa Damascena (Rose) Flower WaterLactic AcidBenzyl AlcoholCaprylyl GlycolXanthan GumHydroxyethylcelluloseSodium Gluconate
AESTURA Atobarrier 365 Hydro EssenceEauButylene GlycolGlycerin1,2-HexanediolAcrylates/C10-30 Alkyl Acrylate CrosspolymerCarbomerTromethamineEthylhexylglycerinDisodium EdtaStearic AcidLactic AcidArginineCitric AcidSilica
[ 02 · ALL_DUPES ]

The 3 closest dupes, ranked by formula match

Match is how much of Plum 5% Niacinamide Face Serum With Rice Water's weighted formula a product shares. Scores are each product's own, so a dupe can match closely and still score differently.

#ProductMatchWorks · SafePrice
01
AESTURA Atobarrier 365 Hydro Essence
AESTURA
Atobarrier 365 Hydro Essence
Shares Lysine, Histidine, Threonine and Serine
46%
Works4.3
Safe4.8
—
02
The Ordinary Marine Hyaluronics
The Ordinary
Marine Hyaluronics
Shares Histidine, Threonine, Serine and Proline
45%
Works4.1
Safe4.4
$9.20
03
Boots Ingredients Firming Peptides and Beta Glucan Serum
Boots
Ingredients Firming Peptides and Beta Glucan Serum
Shares Histidine, Threonine, Serine and Proline
40%
Works3.9
Safe4.6
—

Prices are the lowest retailer price in our records; a dash means we don't have one. We earn a commission if you buy through a "Find on Amazon" link. It never affects scores or matches.

[ 03 · HOW_WE_MATCH ]

How we find a dupe

01

Same product type

Serums are compared with serums, from the products we've scored.

02

Actives count most

S and A-grade actives weigh up to 30 times more than water, glycerin or thickeners. A dupe must share at least one key active.

03

30% match or more

Below that it isn't a dupe. Same brand and renamed versions of the original are left out.

A label lists ingredients, not amounts. Two products can share every ingredient at different strengths, so a high match means a similar formula, not a guaranteed identical result.

[ 04 · FAQ ]

Plum 5% Niacinamide Face Serum With Rice Water dupes, answered

What is the best dupe for Plum 5% Niacinamide Face Serum With Rice Water?

On formula, AESTURA Atobarrier 365 Hydro Essence: a 46% match, sharing Lysine, Histidine, Threonine and Serine. It scores 4.3 for efficacy and 4.8 for safety on DemythSkin's ingredient analysis. The Ordinary Marine Hyaluronics is next at 45%.

Is AESTURA Atobarrier 365 Hydro Essence the same as Plum 5% Niacinamide Face Serum With Rice Water?

Their ingredient lists overlap closely (46% by our weighted match), but labels list ingredients, not amounts. Two products can share ingredients at different strengths, so treat it as a close formula, not a confirmed copy.

What is a cheaper alternative to Plum 5% Niacinamide Face Serum With Rice Water?

Of the dupes we have a price for, the lowest is The Ordinary Marine Hyaluronics at $9.20 (a 45% formula match), against $14.99 for Plum 5% Niacinamide Face Serum With Rice Water. Prices are the lowest retailer price in our records and change often.

How do you calculate the match percentage?

We compare full ingredient lists of the same product type, giving proven actives up to 30 times more weight than water, glycerin or thickeners. A dupe must share at least one key active and reach a 30% match; products from the same brand are left out.

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